Facebook Messenger marketing is one of the most influential tactics available to marketers today.

Messenger marketing gains enormous scale when it’s backed by powerful conversation driven automated messages.

In this article, we want to explain exactly how Facebook Messenger marketing works, what role chatbots play, and how you can use this tactic to improve and boost your marketing activities.

A quality website is important for a small business. Why?

More and more people are searching the internet for businesses, products, services, etc. So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another business.

Consider this: 81 percent of customers perform online research before making a purchase.

The days of relying on phone books and passing foot traffic are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your type of business, you want to show up- and not just show up- but show up and look good.

Looking good is important because your website is often the first impression you give potential customers. If they found you through a search or through a link a friend gave them, your website will be your first point of contact with them. Before they even see your store or talk to your staff, they will see your website. You want that first impression to be a good one.

What Do You Mean “Working”?

Using the term “Working” while addressing if your search engine optimization (SEO) is effective can come across as being rather vague. In this respect, you will need to define what a “working” campaign would be for your business. This will include:

Deciding Your Goals

What are you looking to accomplish with this SEO campaign? Is it merely for monetary gains and heavier online traffic? Are you looking for more brand exposure?

There are many questions you should ask yourself before jumping into a possible SEO campaign. Once you know what you are looking to accomplish, you can focus on the best process to reach this outcome.

There are many terminologies thrown around in terms of establishing yourself in the online marketplace. Between the terms of SEO, PPC, social media management, and content marketing, it can be a little daunting to launch yourself onto the internet.

But one of the most important aspects of these is content marketing, and it’s not as new or groundbreaking as you might think.

Content marketing is incredibly important to your customers, future clients, and more importantly fans. The whole idea around content marketing is that you promote and create something that is pertinent to your business.

When people arrive at your website or your place of business, they don’t want to just listen to what you have to provide. While most people are happy with building service and location pages to help their superficial SEO, it doesn’t help with establishing trust and entertainment for your customers.

SEO and content marketing work in tandem that way. While SEO is a great way to reach an audience, once you’ve attained them you need to have something to say. If you have a website that is riddled with ‘Buy Now’ or ‘Call here’ buttons, what is driving them to the sale?

When people are on your site or in your business, they are already there to buy something. It’s what you do with the site or business that makes you stand apart from your competition. What’s to stop the customer from going down the street to a different shop with competitive prices?

Content marketing gives your business a voice and a personality in a world filled with numbers and bottom lines.

What is Content Marketing, Though?

Content Marketing is any sort of supplementary content that the customer can enjoy. You want to turn the customer into an audience member. Content is for them to enjoy, consume, understand.

Whether this is a blog post, an FAQ section, an informational or entertaining video, a podcast that’s informative, or a funny newsletter. Anything that can make your customer enjoy your presence as more than a provider of a product.

For example, Dollar Shave Club is a brand that sells itself on being fun and interesting. From their first advertisement, they set themselves apart through their tone and attitude. Then they followed that up with the Bathroom Minutes. There’s a newsletter they send with every package for your reading pleasure in the bathroom. Not only is this entertaining, but it’s also appropriate. It fits within their M.O.

Having your own website is liberating. You have a place that people can go to that explains what your company or service is all about. With that, you now have entered into the unchecked arena that is the online search results.

With all of these competitors and similar sites, it might seem impossible to increase traffic to your site. But if there’s anything we know how to do at Traffic Digital it’s just that!

Firstly, there are several things that you can do to increase the traffic to your site. Anything and everything can be optimised on a site and yet they often aren’t. Because of this, we have broken up our list into things you can do on the page and off!

1. On-Page Optimisation

On-page optimisation has everything to do with what the viewer can see. From content to image sizes, it can be optimised for user experience and search engines alike. The following tools are great ways to judge and determine what makes a great page: Google Pagespeed Insights and Pingdom to determine page-speed and image sizes, and we will use the Yoast plugin for content optimisation.

For the sake of on-page studies, we will use aventurabrakesandauto.com

In an age run by technology, the only way a company can even hope to stay afloat, let alone succeed and grow is through an in-depth and thorough understanding of how to utilise the technology.

Regarding advertising, no other technological field has become more invaluable then that of the internet. The internet allows for companies and the buying populace to connect more efficiently and more often.

This is both a blessing and a curse, as poor online listings mean a company is falling under the gaze of the people they are trying to reach; this can spell the potential death of a company.

But fret not, for if your listings are not getting the traffic you are wishing they were receiving, allow us to share some tips and tricks for improving your listings viewer numbers.

1. Identifying Industry Hot Spots

Search for your site on an engine like Google and see what the results show you. Investigate other companies that offer the same goods or services that yours does and for those who sit higher in the search engine rankings, see what they are doing that separates them from your company. See what types of language, they are utilising, and once you have the information you need, images, videos, and other multimedia can start to take steps in improving your own listing’s online visibility.

2. Claim It

Claiming listings is something every company should take advantage of when it comes to generating online traffic. Claiming listings allows you to take control of the information people are finding on these sites. You can then upload photos, update contact information, even share updates about promotions or specials you are having.

If you are considering paid advertising for your business, you’ve probably got a lot of thoughts going through your head. You are probably figuring out these systems for the first time, figuring out how much you want to spend and how much you want to gain.

But before you start seeing dollar bills floating in front of your eyes, we suggest you take a moment to read about a PPC Manager.

What is a PPC Manager?

A PPC manager is someone who manages your paid advertisements for you. While you set your budget, they will be creating all of the assets and materials you would need for a successful ad campaign.

What do they know?

How would a PPC manager know your business and trade better than you? In short, we don’t, and that’s the point. You know your business better than anyone, and paid marketing is our business.

If you’ve ever watched a movie or spoken to a salesperson about selling they will always tell you that selling isn’t actually about the product, it’s about the consumer.

That side of the business is exactly what we handle and how we do our jobs. We combine the people who want to buy your product with the expertise of how to approach them to make the sale.

Our experience and sales savvy can help you save tons of money and time from costly mistakes and rookie ideas.