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7 Facebook Messenger Marketing Strategies

Mon, 06 Apr 2020 00:00:00 GMT

Facebook Messenger marketing is one of the most influential tactics available to marketers today.

Messenger marketing gains enormous scale when it’s backed by powerful conversation driven automated messages.

In this article, we want to explain exactly how Facebook Messenger marketing works, what role chatbots play, and how you can use this tactic to improve and boost your marketing activities.

What is Facebook Messenger marketing (and where do chatbots fit in)?

First, the 30,000-foot view.

Facebook Messenger Marketing is the use of Facebook Messenger as a conversational channel for reaching individuals at scale with targeted messages.

The concept is about as simple as it gets. You use Facebook Messenger to send messages to individual users.

But isn’t that kind of like email marketing?

Yes and no. Conceptually, it’s the same thing — a contact receives digital communication from a business.

But in practice, it’s very different. Messenger is conversational, interactive, and instantaneous. Email marketing tends to be more detached, impersonal and delayed.

Why use Facebook Messenger?

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part — a bigger part, in fact — of social media. And that’s messaging apps.

According to BI Intelligence, more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat, and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). And it seems that the gap between the two lines is getting bigger.

Instead of being a one-to-many channel, social media is becoming a one-to-few — and often one-to-one — channel.

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed:

Sixty-three percent said that their messaging with businesses has increased over the past two years
Fifty-six percent would rather message than call a business for customer service
Sixty-one percent likes personalized messages from businesses
More than 50 percent are more likely to shop with a business they can message

Here are a few more interesting statistics about messaging:

If you are starting to think that messaging might be great for your business, read on to find out the seven ways of using Facebook Messenger for your marketing.

7 ways to use Facebook Messenger for your marketing

1. Deliver your content

The most common approach to deliver content to your readers is to use email. HubSpot (a market leader in online marketing, sales and customer service) wanted to find out if using Facebook Messenger is a better alternative. So instead of just asking people to fill out a form and get the gated content via email, they offered the option to skip the form and get the content via Facebook Messenger.

After four weeks of testing, they found a clear winner.

The Messenger strategy results in a 242 percent higher open rate and a 619 percent higher click rate.

2. Help your followers find the most relevant content

Besides pushing content to your followers, you can also use Facebook Messenger to help your followers “pull” content to themselves.

There are many great examples of this use case on Facebook Messenger. Many companies around the world have Messenger chatbots that can help their followers find articles that they want to read.

For example, you can find articles related to Elon Musk on TechCrunch, using their chatbot:

This turns things around for content marketing. You now have a non-intrusive way to deliver personalized content to your target audience.

3. Engage participants during event

Another way to use Facebook Messenger is to send important information and reminders about events that people have signed up to. Similar to the example above, we found that the response rate on Facebook Messenger was significantly higher than that on email.

Here’s a recent experience we had with a HubSpot event:

We signed up for their Four Days of Facebook event through Facebook Messenger (which felt much nicer than filling up a form).
The day before the event, they sent me a reminder with links to add the schedule to my calendar app.
During the four days, they updated me about the day’s talk and sent me a link to watch the session online.
At the end of the four days, they followed up to ask if I enjoyed the event.

The entire experience felt smooth and appropriate for an event on Facebook.

And it works well for events that are not on Facebook, too. For example, for their offline events, they made use of Messenger to allow attendees to receive real-time updates.

4. Generate high-quality sales leads

Since Facebook Messenger is still a relatively new and novel marketing channel, it is a great way to get people’s attention and to generate high-quality sales leads. The response rate on Facebook Messenger is incredibly high.

Obviously, numbers vary across the board – and better bot experiences with more engaged audiences are getting 80-90% response rates. While even the least favorable experiences are in the 50-60% range.

As an example, we built a Facebook Messenger chatbot for an international car dealership to help drive leads and sales for their auto dealers.

They ran click-to-Messenger ads with location targeting to reach their target audience on Facebook. When a person clicks on the ad to learn more, they are brought into a Messenger conversation with a chatbot that would ask a series of questions specific to the type of car they were looking for. (They also had the option to speak to a real sales rep, too.)

Within a few months, we reached more than 100,000 people and generated about 50 sales per month through the Facebook Messenger chatbot.

When we conducted a similar approach to generate leads through Facebook Messenger with another brand, they saw a staggering 477% reduction in the cost per lead, while lead quality only slightly decreased.

Our advice...
It might take a little muscle to build a Facebook Messenger bot to collect lead information, but the effort is well worth it. Use Facebook ads plus Messenger as a powerful one-two punch.

5. Re-engage potential customers

One thing you might be wondering is this: how do I get people to talk to me on Facebook Messenger in the first place?

Facebook ads.

There are two types of Facebook Messenger ads you could use. The first type, click-to-Messenger ads, which we mentioned briefly above, allows you to direct people from the Facebook News Feed to a Messenger conversation with you. The second type, sponsored messages, allows you to initiate a Messenger conversation with anyone who has messaged your Facebook Page before.

A great way to use these Facebook Messenger ads is to re-engage potential customers, such as people who have visited your pricing page but didn’t purchase your product or people who have asked you questions via Facebook Messenger before. For example, you can use the click-to-Messenger ads offer them a channel to ask any questions they have or you can use sponsored messages to send relevant content and offers to them.

6. Reach your target audience one-to-one

The Facebook News Feed is saturated with ads. Imagine being able to reach your target audience without all the noise. One-to-one

With Messenger ads, you can do just that. People will see your ad in the home tab of their Messenger mobile app. When they tap on the ad, they will be brought to your preferred destination — your website or a Messenger conversation.

But here’s something to consider: the reaction to such ads is mixed. While marketers are likely rejoicing at this opportunity, some people are finding such ads unpleasant. The best way to do this is the same as drafting quality email copy to increase open and click though rates and reduce email unsubscribes.

Messenger Marketing allows you to be interactive, conversational and engaging so you need to have a conversation with your subscribers to engage them about what they want to know, hear, see and purchase, rather than just try to sell to them! Give them options and let them choose their own journey to a solution they want.

7. Provide speedy customer support

The last strategy (of this list, there are many others though) for using Facebook Messenger is something you might be already doing. That’s providing timely customer support through Facebook Messenger. As Jay Baer, President of Convince & Convert, suggests, social media customer service is the new marketing.

It’s clear that people prefer to contact brands through messaging than through other channels.

And they want a response from brands — a quick one.

As mentioned earlier, Facebook found that 56 percent of their study’s respondents would rather message than call a business for customer service. In a survey of more than 1,000 people, Sprout Social found that most consumers expect a response on social media within four hours (while brands take an average of 10 hours to reply). They also found that 30 percent of the people would go to a competitor if a brand doesn’t respond.

It’s very easy to get started with this strategy.

First, you want to allow people to message you on Facebook Messenger. You can enable this in your Facebook Page settings (1). Under the “General” tab (2), look for “Messages” (3) and click “Edit”. Then, check the box and click “Save Changes”.

Now, visitors to your Page will see a “Message” button on your Page, which they can use to initiate a conversation with you on Facebook Messenger.

How would you use Facebook Messenger?

As more and more people adopt messaging, the potential for you to market and grow your business through Facebook Messenger becomes even bigger. And Facebook is working hard to make Facebook Messenger a great channel for businesses. For example, Facebook created a new Messages objective for Facebook ads, which allows you to reach people who will most likely reply your business on Facebook Messenger.

We believe all businesses should follow this trend and not to be left behind. Here are the seven ways you can get started with Facebook Messenger marketing:

Deliver amazing content
Help your followers find the most relevant content
Engage participants during events
Generate high-quality sales leads
Re-engage your potential customers
Reach your target audience one-to-one
Provide speedy customer support

Don’t know where to start? No problem, we have got your back…

Traffic Digital Marketing has been helping local businesses and large eCommerce brands develop these strategies and implement them with amazing results. Our Chat Traffic service is custom made to suit your business. If you would like to discuss how we can help your business, please reach out to us for a consultation.

For more information please visit – https://www.trafficdm.com/services/messenger-marketing

How Important is a Website for Small Business?

Fri, 14 Feb 2020 03:03:51 GMT

A quality website is important for a small business. Why?

More and more people are searching the internet for businesses, products, services, etc. So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another business.

Consider this: 81 percent of customers perform online research before making a purchase.

The days of relying on phone books and passing foot traffic are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your type of business, you want to show up- and not just show up- but show up and look good.

Looking good is important because your website is often the first impression you give potential customers. If they found you through a search or through a link a friend gave them, your website will be your first point of contact with them. Before they even see your store or talk to your staff, they will see your website. You want that first impression to be a good one.

Your storefront, workshop or showroom look good, right? Why do they look good? Because you know customers will see them and form an opinion about the business based on them (in addition to factors such as customer service, quality, price, etc. of course). Think of your website as your digital storefront and showroom. People are looking at it and are forming an opinion about the business based on it. So make it look good!

What makes up a quality website?

A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Give them that with a quality website.

A quality website looks good in all browsers. You should browser test your website to make sure it looks right and functions properly across all browsers.

A quality website also looks good and is easy to use on a mobile device. The current trend of increasing mobile use to access the internet means your website needs to be properly built and designed for optimal mobile viewing.

A quality website is also well-polished. This means it has no spelling or grammatical errors, no lame clip art, no 1995 web design traits, no blurry images, no loose ends. Your content is complete and visually appealing. Fonts match across the entire website and font color and size choices have been properly made (yes, this means no lime green size 18 font on a white backdrop with a flashing clip art graphic underneath it).

Your website is a tool. Make that tool quality from the start. Then use it and take good care of it.

How To Tell If Your SEO Campaign Is Working

Tue, 14 Jan 2020 04:16:29 GMT

We Need To Define A Few Things First

What Do You Mean “Working”?

Using the term “Working” while addressing if your search engine optimization (SEO) is effective can come across as being rather vague. In this respect, you will need to define what a “working” campaign would be for your business. This will include:

Deciding Your Goals

What are you looking to accomplish with this SEO campaign? Is it merely for monetary gains and heavier online traffic? Are you looking for more brand exposure?

There are many questions you should ask yourself before jumping into a possible SEO campaign. Once you know what you are looking to accomplish, you can focus on the best process to reach this outcome.

Gauging Pace

SEO is a long-term strategy, focused more on staying power rather than fast hits that sputter out like an everyday fad. Consider the speed of your growth and the time you have already invested as variables when you ration your results and success. Expect to see few results at the outset of your campaign, a sudden explosion, and then to have your results level out.

Expectations

You get what you give when it comes to online advertising and SEO usage. If you cobble together a sub-par un-optimized blog do not expect for your company to take off flying. Have a well-thought-out plan of attack, research your topics, see what trending keywords blend with what you are advertising, and make sure your posts are written and proofread to produce a well formulated and enticing read.

Measurements to Consider

These are the type of metrics that are measured to account for your online ranking:

Keyword Rankings – weighs your search engine rankings for targeted keywords and analyzes changes in that ranking over time.

Inbound Links – a hyperlink on a third-party web page that points to a web page on your website. These are important for SEO because search engines see multiple and relevant inbound links to a page as a sign that the content on the page is useful.

Organic Traffic – this is the number of people who visit your site after finding it in search engines. This tells you not only how much traffic you are generating organically.

Referral Traffic – Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, this is measured as a referral visit to the target site.

Online Growth & What To Expect

The First Month – you either will not see any or very little in the way of growth. It will take time to see the increase take effect.

The First Year – you should start seeing more meaningful results after the first six months or so. After a year you should see a significant expanse from where you were, and possibly break a positive on return on investment.

Keep Improving – you will see your ranking progression start to level off, as will your site’s traffic. You will have to make sure you are continuing improvements to sustain those results. Make sure you are aware of new algorithm updates, which will force you to make some changes to your strategy.

Content Marketing is Vital for your Small Business

Mon, 25 Nov 2019 00:00:00 GMT

Why is Content Marketing Important?

There are many terminologies thrown around in terms of establishing yourself in the online marketplace. Between the terms of SEO, PPC, social media management, and content marketing, it can be a little daunting to launch yourself onto the internet.

But one of the most important aspects of these is content marketing, and it’s not as new or groundbreaking as you might think.

Content marketing is incredibly important to your customers, future clients, and more importantly fans. The whole idea around content marketing is that you promote and create something that is pertinent to your business.

When people arrive at your website or your place of business, they don’t want to just listen to what you have to provide. While most people are happy with building service and location pages to help their superficial SEO, it doesn’t help with establishing trust and entertainment for your customers.

SEO and content marketing work in tandem that way. While SEO is a great way to reach an audience, once you’ve attained them you need to have something to say. If you have a website that is riddled with ‘Buy Now’ or ‘Call here’ buttons, what is driving them to the sale?

When people are on your site or in your business, they are already there to buy something. It’s what you do with the site or business that makes you stand apart from your competition. What’s to stop the customer from going down the street to a different shop with competitive prices?

Content marketing gives your business a voice and a personality in a world filled with numbers and bottom lines.

What is Content Marketing, Though?

Content Marketing is any sort of supplementary content that the customer can enjoy. You want to turn the customer into an audience member. Content is for them to enjoy, consume, understand.

Whether this is a blog post, an FAQ section, an informational or entertaining video, a podcast that’s informative, or a funny newsletter. Anything that can make your customer enjoy your presence as more than a provider of a product.

For example, Dollar Shave Club is a brand that sells itself on being fun and interesting. From their first advertisement, they set themselves apart through their tone and attitude. Then they followed that up with the Bathroom Minutes . There’s a newsletter they send with every package for your reading pleasure in the bathroom. Not only is this entertaining, but it’s also appropriate. It fits within their M.O.

It blends with their products in a synergetic way. The writing and content reflects their views and attitudes towards the world and industry.

What is Content Marketing, Though?

Content Marketing is any sort of supplementary content that the customer can enjoy. You want to turn the customer into an audience member. Content is for them to enjoy, consume, understand. Whether this is a blog post, an FAQ section, an informational or entertaining video, a podcast that’s informative, or a funny newsletter. Anything that can make your customer enjoy your presence as more than a provider of a product.

It blends with their products in a synergetic way. The writing and content reflects their views and attitudes towards the world and industry

The Difference Between Ads and Content

Now, if you paid attention to the last section, you’ll realize that I brought up two distinctly different things. The ad that Dollar Shave Club presents and the content. The ad is selling the product, but the content adds personality. The ad clearly had a big budget and produced a lot of buzz for them, but the bathroom minutes kept a lot of people on track with them.

But what if we compare two similar styles from two different companies and see how they do together?

Keep Walking vs First Shot

For this example, we are going to look at two different examples from two similar companies. Johnnie Walker Scotch and Jameson Whiskey. We are going to compare ‘The man who walked around the world’ from 2009, and ‘The Ventriloquist’ from 2012.

The man who walked around the world is a great piece of filmmaking in its own right. The backdrop, the use of props, and the masterful utilization of Robert Carlyle make this stand out as a truly innovative advertisement. But it’s still an advertisement. While it is groundbreaking in its presentation, the entire clip is still about Johnnie Walker as a brand.

While it is not advertising one particular product, it is advertising for the brand as a whole.

Next, let’s look at The Ventriloquist by Jameson. It is also a great piece of filmmaking. The setting, the use of props, and the masterful utilization of Kevin Spacey make this stand out as a truly great short film. And it’s just a short film. There’s no mention of Jameson at all. The story didn’t even resemble the same values of Jameson itself but was still created, and it was still interesting.

This started a whole line of short films called the ‘One Shot’ series featuring actors such as Willem Dafoe and Adrien Brody. The series has on average a little over a million views on each film. Now, Johnnie Walker also kept going their way with more content based approaches, but nothing was ever near the length of ‘The man who walked around the world’ and they always featured the brand at the end even when the content had nothing to do with it.

So, what do we learn from all this?

Content gives you the chance to separate yourself from your brand. It gives you and your business the opportunity to care about something other than turning profits, even though you can still turn profits with content. Content is great because, in a world of similarity and corporate terminology, content gives you the chance to talk as a person. Content gives you the opportunity to express things that other companies won’t, and that lets you stand out as a person instead of merely as a company.

In this day and age, people are looking for something to relate to, not something trying to sell to them.

8 Ways to Increase Traffic to Your Site!

Thu, 22 Aug 2019 00:00:00 GMT

Having your own website is liberating. You have a place that people can go to that explains what your company or service is all about. With that, you now have entered into the unchecked arena that is the online search results.

With all of these competitors and similar sites, it might seem impossible to increase traffic to your site. But if there’s anything we know how to do at Traffic Digital it’s just that!

Firstly, there are several things that you can do to increase the traffic to your site. Anything and everything can be optimised on a site and yet they often aren’t. Because of this, we have broken up our list into things you can do on the page and off!

1. On-Page Optimisation

On-page optimisation has everything to do with what the viewer can see. From content to image sizes, it can be optimised for user experience and search engines alike. The following tools are great ways to judge and determine what makes a great page: Google Pagespeed Insights and Pingdom to determine page-speed and image sizes, and we will use the Yoast plugin for content optimisation.

For the sake of on-page studies, we will use aventurabrakesandauto.com

2. Pagespeed Insights

Here we see that it gives us two tabs to work with, Mobile and Desktop. On mobile, we have a warning light because our JavaScript and CSS are causing blockages with the render speed of the content.

Then the tool tells us to minify JavaScript and CSS, optimize images, and leverage browser caching. Plus, they each have these little handy ‘how-to-fix’ buttons which are great for thorough answers.

Moving over to the Desktop portion. We ranked high with an 85/100 and are receiving similar reasons for problematic loading speed. JavaScript, CSS, browser caching and the same moments.

Having a fast-loading website can increase your search engine and decrease bounce rates and with all of the answers conveniently on this page, it makes it much easier for appealing to search engines.

3. Pingdom Tools

Another site that you can use is Pingdom ! Which has a very similar style, but much more thorough answers? Here you can see a similar performance grade but a lower overall score. This is because Pingdom judges based on the page itself and not how it works with search engines.

At the bottom of the page, you can see a much more detailed readout as to what is causing problems on your page. You can see where the page completely failed, and what parts of the site are taking so long to load and why. This is much more detailed in its responses and can lead to a little more…. Insight.

4. Yoast

Yoast is a great tool used for on-page optimization. It allows you to manage the content and the images on your page. It offers a red, yellow, and green light system that shows when content needs a little more optimization and where you can improve.

It judges your content based on the usage of headings, titles, linking, keyword density, meta tags and much more. It is also a powerful sitemap generator and redirect tool.

While this program is incredibly useful for SEO and content creation, it is also a hotly debated topic. Some people believe that some of the features such as outbound linking don’t carry as much weight as Yoast says it does.

5. Off the Page

Now that we’ve optimised and increased traffic on the page with useful tools such as PageSpeed Insights and Yoast. It’s time to work on problems on the off-page. These are known primarily through Backlinks and Social Media.

6. Backlinks

In the world of SEO, backlinks are key. Achieving backlinks is the biggest hurdle for most websites. While there is no plug-in or easy way to generate backlinks, they are still highly important.

Backlinks are when another website links out to your website as an aspect of authority. That website is saying that ‘this (your) website knows their stuff.’ Google sees this as sites understanding information.

Backlinks can be achieved through being the authority on a matter, hiring bloggers to write about your site, creating well funneled internal linking, and infographic backlinking. These are just a few of the most traditional ways, but anytime you can get a backlink means you are improving the strength of your website on the search engines.

7. Social Media

Similar to Backlinking, having social media linked to your page can significantly improve your page’s authority. First of all, when we perform a Google search for the keyword ‘Social Media’, half of the page is dedicated to the Google + page of Social Agency, within that half-page includes linking to our Facebook as well. Out of the top ten results, one goes to our website; three go to our social media via Yelp, Facebook, and Instagram.

Social Media undoubtedly has a positive effect on your website’s authority, but that doesn’t mean you can just make a page and then leave it alone. We recommend at least three posts/tweets a week to show that you are active and promoting you as a brand.

Atop that, local rankings are greatly improved through the Google Location pages. You can improve a number of people search for you based on location-based relevance, which is incredibly important.

8. Traffic Digital Marketing

Owning your website is a huge undertaking, but it can be incredibly rewarding. Bringing your business to the online marketplace is a competition. Fighting for your search engine rankings and relevance in social media is an everyday struggle.

But with Traffic Digital, we offer services that guarantee results. Our Social Media Marketers, Content writers, and Brand Managers ensure that your site and social media will be optimised for your future clients.

5 Ways To Take Control of Your Online Listings

Tue, 25 Jun 2019 00:00:00 GMT

In an age run by technology, the only way a company can even hope to stay afloat, let alone succeed and grow is through an in-depth and thorough understanding of how to utilise the technology.

Regarding advertising, no other technological field has become more invaluable then that of the internet. The internet allows for companies and the buying populace to connect more efficiently and more often.

This is both a blessing and a curse, as poor online listings mean a company is falling under the gaze of the people they are trying to reach; this can spell the potential death of a company.

But fret not, for if your listings are not getting the traffic you are wishing they were receiving, allow us to share some tips and tricks for improving your listings viewer numbers.

1. Identifying Industry Hot Spots

Search for your site on an engine like Google and see what the results show you. Investigate other companies that offer the same goods or services that yours does and for those who sit higher in the search engine rankings, see what they are doing that separates them from your company. See what types of language, they are utilising, and once you have the information you need, images, videos, and other multimedia can start to take steps in improving your own listing’s online visibility.

2. Claim It

Claiming listings is something every company should take advantage of when it comes to generating online traffic. Claiming listings allows you to take control of the information people are finding on these sites. You can then upload photos, update contact information, even share updates about promotions or specials you are having.

3. How to Reach You

It is vital that your company’s contact information is up to date and readily available to the public. You also want to make sure your contact information is up to date as well. This will allow for those looking to get a hold of you and locate your place of business a more natural and reliable way of doing so.

4. Reviews are Your Friend

Encouraging your fans to share feedback and interact with your business on review sites helps ensure the quality of user-generated content. This content will lead to a kind of authenticity of your company and the product you are providing, letting the populace know that you are the real deal.

5. Pay to Sponsor Listings

This will help increase the visibility of the best information on your most important platforms. You may want to consider this option after you identify the places where potential customers may be looking.

6 Reasons Why You Need a PPC or Paid Ad Manager

Mon, 18 Mar 2019 00:00:00 GMT

Facebook & Google Care About Quality

If you are considering paid advertising for your business, you’ve probably got a lot of thoughts going through your head. You are probably figuring out these systems for the first time, figuring out how much you want to spend and how much you want to gain.

But before you start seeing dollar bills floating in front of your eyes, we suggest you take a moment to read about a PPC Manager.

What is a PPC Manager?

A PPC manager is someone who manages your paid advertisements for you. While you set your budget, they will be creating all of the assets and materials you would need for a successful ad campaign.

What do they know?

How would a PPC manager know your business and trade better than you? In short, we don’t, and that’s the point. You know your business better than anyone, and paid marketing is our business.

If you’ve ever watched a movie or spoken to a salesperson about selling they will always tell you that selling isn’t actually about the product, it’s about the consumer.

That side of the business is exactly what we handle and how we do our jobs. We combine the people who want to buy your product with the expertise of how to approach them to make the sale.

Our experience and sales savvy can help you save tons of money and time from costly mistakes and rookie ideas.

Six Reasons Why You Need A PPC Manager

The User Experience

One of the most common problems that we see novice PPC campaigners doing is filling their pages and ads with needless content.

Content is the words on the ad and the information on the page that the users will land on. Since Google and Facebook are both trying to create the optimal user experience, they want to deliver the right answer for the customer.

If you are creating landing pages or advertisements that have any of the following, you’re in for a bad time:

Useless or Unclear Content
Redirection to an Unsafe Website
Redirection to a Page that isn’t Advertised
Flat-Out Bad Content

1. Quality Score – Quality Scores are the numerical value of your page. When Facebook and Google check your page, they want to ensure the optimal experience, or they will charge you more for a poorly created ad. Our PPC Managers know how to create ads that adhere to the quality score and converts people into paying customers.

2. Choosing Your Demographic

Who is your Audience? Who are the people who will most likely purchase your goods or service? If any of these questions seem foreign to you, then you definitely need to hire our PPC manager. But why is it so important to you?

Demographics are ways of segmenting your audience based on personal interests, age, race, financial disposition, and much more. There are countless quantities that determine every person on the planet.

The secret to great marketing is knowing the market that will definitely buy your product no matter what and identify the market that has yet to realise they desire your product.

Targeted Marketing and Demographic Hacks – PPC managers will know these demographics and target their marketing campaigns accordingly. Not only will they be capable of finding the ideal demographic, but they will be able to lower your cost per click due to the segmented market they are going for.

3. Getting in their Head

The Laws of Attraction. Getting a good quality score and finding the precise market for your product won’t do anything if you can’t get them to buy the product. For moments like these, you need great marketing copy for your product.

Great copywriters know exactly what everyone likes to do. Everyone likes to follow the rules and find patterns in things. From eating a five-course meal to watching a movie, there is a flow and a rhythm in everything we do.

Professionally Written Copy – A great copywriter can create content on the page that will make people want to buy your product. Every market is different, every customer wants something else, but we will tap into that and give them what they want, your product or service.

4. Full-Time Dedication

Paid Marketing is a job. From managing the minutiae of your dollar to tweaking the copy on the fly, there are many steps that go in between your investment to your return.

While it might seem something, you can do at the moment, we would encourage you to consider how much time it will consume. It is suggested to check on and monitor your campaigns multiple times throughout a day and when you are running a full-time business that can be a huge investment that digs into your already time poor schedule and ultimately cost you money!

In addition PPC managers will monitor the information for you. Your campaign is about generating leads. But if you’re too worn out or pulled between different areas to close the leads that are brought to you then you’re just wasting your money.

5. Honest Clear Reporting

Sometimes things don’t work. The tiniest things can affect people’s desire to buy things and being able to objectively observe these reports and deliver information is everything.

There are countless trends, special events, personal investments, chronological impediments, and more that only honest and clear reporting can reveal.

6. Flexibility and Experience – With a PPC manager, we have the flexibility and experience to roll with the hits that a campaign can throw your way. If your campaign is not delivering the results that you want, we can edit and alter the campaign to deliver higher results in a shorter time period than an inexperienced user.

Save Money, Save Time

Have you ever had to fix something on your car and relied on outside information to make it happen? I remember just a few weeks ago I was changing the battery on my car.

I started at night around 9 P.M. and through amateurish circumstances didn’t finish till around 2 P.M. the next day. Between getting the wrong battery size, finding the right tools, getting the help of a friend, rummaging through forums and watching countless videos, I was able to change the battery.

I ended up spending more money than if I had just gone to my mechanic in the first place.

Anyone has the ability to run a PPC campaign. That doesn’t mean that everyone should be running PPC campaigns.

SEO And First Page Real Estate

Mon, 07 Jan 2019 00:00:00 GMT

Have you Seen the First Page of Google Lately?

The first page of Google is getting a little long. On a recent survey of the term ‘plumber’, there are now 23 objects you can click on before you can reach page two or any of the ‘did you mean’ options.

Of those 23 options:

6 are AdWords
3 are Sponsored Google Services
3 are Default Local Listings by Zip Code
1 is an in-set Snippet from Wikipedia
10 are SEO-Based Links

Being on the first page doesn’t even guarantee you’re the first option someone chooses anymore. You have to scroll down a whole page length to even reach the organic SEO options.

Even then you are beginning to deal with a serious problem when you have to realise that ranking for Plumber doesn’t even guarantee you’re the first business listed through SEO thanks to directories surging to the top of the search results.

But despite this bizarre layout of the new first page, there is still hope for SEO after all. SEO isn’t gone, but it does need to be upgraded.

There’s Room in Google For SEO

Google’s response here is evident. SEO is still important; it’s just not as important as it was before. With many different directories, local listings, social media outlets and more offering up as many options to finding local businesses like Google, it’s time that Google needs to grow and adapt.

SEO choices are still there, but there are many tertiary services that Google cannot allow to take dominance because it is both a threat to their platform and an undermining of the work that many businesses put into their own markets.

Of the top ten SEO results from before, 3 are directories or review sites, 1 is Wikipedia, 1 is a nationwide plumbing service, and 4 of them are genuine local businesses to me that are trying to rank in the city alone.

This makes the outlook for mainline SEO seem bleak, but surely longtail keywords will suffice, right?

5 Directories or Review sites (With Yelp twice, of all places), 1 Nationwide Plumbing Services, and four local businesses.

The same amount of ads are there, but there is no rich snippet from Wikipedia about what a plumber is.

While the prospects might not be as hot as they should be, there are still 4-5 very valuable spots that people should be vying for all the time. But we can’t forget the fact that SEO is now below the fold on Google.

Regarding SEO, there is no more getting to the first page of google. There is only getting to the second page of the first page of Google.

There’s Room in Google For Everything Else

Now that the first page has been rented out to the highest bidders on Google, we can begin to determine the three different avenues that they are opening up for SEO alternatives.

AdWords

Everyone is familiar with AdWords. Come up with great copy, place it on a fantastic landing page and you pay less than the worse pages out there and are launched to the top of Google so people looking for that service may find you.

Google Maps

Every business needs to register to be on Google Maps. This lets you appear in the search results as a brick-and-mortar establishment complete with a complementary Google Site and review system.

Google Services

Finally, and this seems to be the newest section on the market. Google Services. For many of you who have experience with Google Shopping and are used to seeing little squares of visual real estate, this is aimed predominately at Services that feature reviews and a little bit of rich text.

The biggest difference between Google Services and Google Shopping is that it will redirect you to a page to isolate the services you would need the trade for.

For example, you can see that it will ask you if you need a drain unclogged or a sewer line snaked and other similar services with which it will redirect you to the best suitable plumber based on your location, their reviews, and the services they offer, complete through a built-out Google Site (associated with a Google Maps page.)

What Does This Mean for the Future of Google and SEO?

SEO is and never was bad; it was simply broken. SEO is all about creating a page that Google’s Bots will think is most suitable for a human reader. This often led to unsavory measures with which people would try to artificially rank instead of suiting the needs of the reader themselves.

But now, through their popularity and first-page presence, Google knows what readers want. When readers are looking for services and shopping, they go to these third-party sites like Yelp, Home Advisor, and even Facebook to try and find authentic reviews and representations of what a business is.

Google is adapting its platform to what people want. Taking the best elements of its competitors and incorporating it to their first page while still catering to and accommodating people who have been trying to please Google every step of the way.

The future of SEO isn’t simply written copy. It’s an all-inclusive, all-encompassing marketing effort that will use every measure of SEO and online presence necessary to provide an honest and reasonable communication to the prospective clients.

Addendum: Since the writing of this blog and now, Google has made changes to their Meta Description rules. Previously Search Results only showed ~160 Characters with their placement; now they are currently showing ~320. Whether or not this in direct response to qualms similar to those we expressed in this article or not is unclear. However, this is a big win for organic results which are now gifted a bit more real estate on the first page.

Is a Facebook PPC Campaign Worth it?

Mon, 05 Nov 2018 00:00:00 GMT

Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.

It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.

This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.

This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.

What is a Facebook PPC?

A Facebook PPC is a marketing channel or a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Having an effective Facebook PPC strategy helps you attract more people to your website and increase the sales revenue.

Based on the audience, demographics or keyword selected, the company advertising will pay X amount each time their ad is clicked. This cost is determined by how many people you can reach, and how competitive the audience is. These ads placements can be on a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.

Advantages of Facebook Advertising

Amid a large, vast audience and extremely popular in youngsters, Facebook has over 2 billion active users across the globe, with more and more people signing on every day. With such a high rate of traffic, this will open up enormous opportunities for businesses to reach a large group of people that might not have found your company otherwise.

How To Do Proper Keyword Research

Mon, 03 Sep 2018 00:00:00 GMT

How To Do Proper Keyword Research

Keywords, in their original definition, are defined as ‘words that act as keys to code.’ While that is not the definition anymore, it does shine some light as to why it is used today. Keywords, also known as key phrases, are what people search for when they are looking something up.

When someone goes into their search engine (Google, Yahoo, Bing, etc.), they are searching for information based on a specific keyword. What they are searching for is basically what every internet marketer in the world is looking for.

The search engines will take that phrase and scour the internet in search of what they desire. Depending on how many pages until that user finds their link or changes their phrase will correct these search engines into creating a more accurate result.

For example, the most common example of which people can see why search engines have a problem are when movies based on books are released. If you were to load up Google and search for ‘Doctor Strange’ right now, you would immediately find results for recent movie times, the Wikipedia to the character itself, the official Twitter for the film, the film’s Wikipedia, and then the IMDB page.

This emergence of the film has changed the search result of Doctor Strange, and Google is doing its best to accommodate. So how does this factor in with Keyword Research? Because Google factors on relevance as much as they do the keyword itself.

You can’t simply find the keyword with the most traction and have it apply to your website. You must find what your website specifically offers and cater to that keyword. The relevance of the keyword to your business is more important than the keyword itself.

How To Find Relevant Keywords

First, you know your business better than anyone. You are the best source of information when it comes to what you and your business provide. So write down all of the descriptive words and phrases that are about your business specifically.

Next, it is time to begin using our tools. If you sign up for an Adwords account (which is free), you will have access to tools that will help you. We are going to specifically talk about finding relevant keywords for our company, Social Agency.

Using our website as a template, we will show you how to do proper keyword research.

So after you have made your account with Google AdWords, it is time to access your keyword planner to find great keywords. The easiest way to access it is to Google Keyword Planner, or if you want to click the link below, either work.

https://adwords.google.com/ko/KeywordPlanner

Using Google’s Keyword Planner

The keyword planner should look like the image below. There are two specific menu items we are going to focus on today, the first and the second option. One gives us keywords based on our website, the other based on keywords that we are looking for. So grab URL and fill out the form as such.

Filling out ‘Your Product or Service’ is optional in my opinion. I do not think it alters enough of the given keywords besides isolating the one you are already trying to rank for. For the sake of this explanation, I will include it.

As you can see from our page, build out they are suggesting some pretty big numbers. Readouts such as ‘Internet marketing,’ ‘web design,’ and ‘online marketing’ are all relevant to our company.

The competition score here means that there are many people basing their pages off of these keywords specifically. The tab next to that says ‘Suggested Bid’ which means how much they recommend if you are going to launch a PPC, or pay-per-click, campaign.

So the good news is that we have found great relevant keywords. The bad news is that it will take years to rank for those keywords and the people at the top are working just as hard to stay there. So how can we find equally relevant keywords that are easier to attain?

What Is The Longtail Keyword?

The longtail keyword is a trade term for keywords that are extremely specific for one market. The concept is that if you were to graph all of the monthly searches that Google has it would have a fat head and a long tail.

The fat head is common searches and resemble 20% of the search volume. These are phrases such as brand names (Facebook, Google) and hugely requested items (Paper and Pencils.)

But the longtail is 70% of the searches, and these are either small keywords or keywords that have never even been searched before. These exist because you do not usually see ‘Google has found no results’ anymore. This is because Google always has results to find based on the content of the website.

So if we can generate longtail keywords for our website we can find markets that are attainable for us to achieve.

How to find Longtail Keywords?

So for me, I use longtailgenerator.com . Which you can see an example of it to the right. So you can see it is broken up into three distinct areas, Primary, Descriptive, and Modifier keywords.

Continuing with our example, I am going to go back and use those keywords I mentioned before: Internet Marketing, Web Design, and Online Marketing.

Next, it says that we should use descriptive words if we have different variations of our product. Well, we also offer our services on mobile devices. We also offer deals on website packages, so I will use inexpensive and cheap. I also want to show that we are good so I will use the word quality and great. It cannot hurt to add more adjectives.

Finally, we come to Modifier keywords, which are terms such as buy, or for sale, or price. These apply, so I am going to go ahead and keep buy and for sale.

Since people enjoy going to places in person, I am going to include the city nearest to me to see if anything comes up. So I am going to add ‘Sydney’ and just for good measure ‘in Sydney.’

So my list ends up looking like this, which isn’t that much. We are going to hit the ‘Generate My Keywords’ button and we will receive a page layout that looks like the image shown below.

How to Search for Longtail Keywords

Now that we have our longtail keywords, it is time to explore the second option in Keyword Planner. We are going to highlight all of the longtail keywords and copy them. Then we are going to open up the keyword planner and click the tab that reads ‘Get Search Volume and Trends’ which should look like this.

Fill the box with all of those longtail keywords by pasting them into the open field, then press ‘Get Search Results.’

Now we have much more keywords that are relevant to us and achievable. Terms such as ‘Mobile Website Design,’ ‘Great Website Design,’ and the variants ‘Web Design Sydney’ & ‘Sydney Web Design;’ will help us immensely.

Conclusion

This is the same way that we do our keyword research for most of our clients. Google is arguably the most powerful tool for keyword research on the market though there are others.

Companies such as Moz , Raven Tools , and Bing have their keyword tools that can help you find keywords that are relevant and trending for your business.

By using Google, you are receiving the keywords straight from the source. Longtail Generator is a powerful tool that will smash together as many different keywords as you see fit. Using the two of them together can help you find the keywords that work best for your website.

If you feel as though this is too much work or not worth the hassle, give us a call. We have been providing internet marketing in Sydney for several years and constantly work to put our clients on the top of the search engines.

5 Mistakes New Online Businesses Should Avoid

Mon, 18 Jun 2018 00:00:00 GMT

New To The Online World - We've Got Your BackNew To The Online World - We've Got Your Back

It is an exciting prospect; you are prepping your online business to take off finally. But this is your first outing into the world of online business and are unsure as to what to do, or more importantly what to avoid, to be successful.

To ensure that you are prepared for such an auspicious event we at Traffic Digital would like to give you some tips on some mistakes that should be avoided for your new business venture to take off running.

What Business Tactics Should You Avoid

Don’t sweat the small stuff – Being in control and making sure everything is going off without a hitch is vital for a new business owner, but be sure you stay in power. Putting all of your focus on your new logo or your business cards not looking exactly how you wanted, though annoying do not require too much of your time. You should be focusing on tasks that your business needs to be completed to push itself forward.
Be careful with your money – Though you are planning on making quite the return with your online business taking off and elevating you to new heights of income and business prestige, remember your current financial standings. Make sure you have a plan for recovering the funds you put into your company start-up.
Too many “Free Samples” – Though it may seem like the right way to rope in potential clientele you want to be careful when it comes to giving out free samples. They may be free for others, for you they are another piece of merchandise that cost you money.
Not understanding the time and effort – Do not underestimate the amount of time and effort it will take not only to get your online business off the ground but the attention you will have to devote to it to keep it afloat. Additional jobs will take the focus away from your new business needs from you.
Having someone else run your online business – This is your business. You need to be in charge, hands-on and be the first person to do anything within the company. You should be the one deciding the company’s agendas, vendors, schedules, etc.

Starting up a new company is not easy, and will require a lot of attention, effort, and it may seem like you cannot do it. But you need to push through these doubts, nothing ever worth having will come easy.

Working with Google Certified Partners

Fri, 30 Mar 2018 00:00:00 GMT

What are Google Partners?

For example, we are Google Partners , and we currently hold certifications in Search Advertising, Video Advertising, and Display Advertising.

Our Search Advertising specialists can help you create and optimize ads that show up on Google Search with the proper keyword strategy and budget planning. While the Video Advertising team can assist with the implementation and optimization of your video ad campaigns on YouTube.

Finally, our certified Display Advertising team members can help you create compelling visual ads that can help you reach potential customers on over two million websites and 650,000 apps

Why should you work with Traffic Digital Marketing?

Frequent Communication With Google – We are regularly in contact with Google when it comes to maintaining our client’s campaigns. The frequency with which we make our conversations makes it much easier for us to manage your account than other agencies that won’t be certified or handle the volume that we do.

Proven Education – When you pass the course that Google made to teach people better how to use their program, you can guarantee that the service and results will be better than if you hired an uncertified campaign manager. The education not only makes creating your campaign faster, but it helps everyone involved avoid pitfalls and common errors that the uneducated managers will fall into.

Experienced – Finally, working through and understanding the Google Certification Program makes you better through experience. With practical examples and in-program tutorials, countless features are integrated into our learning.

We specialize in PPC and SEO campaigns and get proven results for every client that signs up with us.